You might remember the ads on the old Curse client, before the Twitch acquisition, so we’re thinking about iterating on that experience. With 70–80% of ad revenue going to creators and distributed based on mod usage, we want to look into incorporating in-app ads in a way that is not intrusive. We want to make modding a legit profession, and we want to find ways for modders to make a living. I should mention that Overwolf’s official statement about the CurseForge application is up front that there will be ads on the new application, with an opt-out. CurseForge may not be the only game in town but it is a very big fish in this particular gaming pond. This does mean they’ll need to switch to another site like wowinterface, unless they want to individually manage all of their addons, which most players do not want to do. Last year, Overwolf used a software bundle with Teamspeak to glean user data and sell it to advertisers, so some players may not be eager to migrate to an Overwolf CurseForge app.
While there are alternatives to CurseForge, it is one of the biggest hubs for game addons, which is doubtless why Overwolf found it an attractive purchase. It means that players who were used to using the Twitch client will have to acclimate to a new method of managing their addons. For starters, your Twitch client isn’t going to be managing your addons for you anymore, as Overwolf will be creating a standalone application to be a dedicated hub for CurseForge addons. For a while now, Twitch - you know, the streaming guys - has owned CurseForge, one of the biggest sites for addons and mods for games like WoW.īut no longer - Twitch has sold CurseForge to the game overlay magnates at Overwolf. Auction house mods, boss timers, bag mods, bar mods, UI configuration mods - there are a ton of mods available for the WoW player who doesn’t feel that the game meets their needs as is. Mods and addons can be an extremely personal choice - they allow players to customize their game experience, and as a result they often help define said game experience, especially in a game like World of Warcraft which has a long sixteen year history.
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